Sales Training Licensing & Certification | Unstoppable Sales
Sales Training Licensing: Deliver the Unstoppable Sales℠ Framework
Deliver a proven sales system under your own brand — or inside your own company.
Two Ways to License
One framework. One certification. The same materials. The only difference is who you deliver it to.
Enterprise License — your team delivers it internally
An Enterprise License puts the framework permanently inside your organization. We certify [two to three] of your sales leaders or enablement staff to deliver it, supply every material they need, and update those materials annually. Your team runs it — on your schedule, as often as you like, with no per-session fee and no waiting on an outside trainer’s calendar.
Best fit: Sales teams of 20+ · Organizations with an enablement, L&D or sales leadership function · Steady
hiring that makes onboarding a recurring cost · Past training clients ready to scale what was started
Practitioner License — you deliver it to your clients
Your clients hire you for results. Without a repeatable, proven methodology behind you, you are limited by what you can offer and what you can charge.
A Practitioner License gives you full rights to deliver the Unstoppable Sales Framework under your own brand — facilitation guides, client workbooks, assessment tools and slide decks, ready to deploy. No building from scratch.
Best fit: Coaches, Advisors, Trainers and Speakers with 24+ months in practice · Fractional CROs and
Independent sales leaders · Consultants with a client base to serve at a higher level
What You Are Licensing
Three Pillars. Twelve Components.
The framework you deliver is the same one used by [200+] organizations.
Leads: Sales Lead Generation and Positioning
How buyers find you, and why they choose you over the competition.
Message · Experience · Differentiation · Positioning
Methods: Sales Process and Strategy
How selling actually happens, and whether it happens the same way twice.
Strategy · Process · Technology · Targets
Team: Sales Coaching, Hiring and Onboarding
Who sells, how quickly they become effective, and how they improve.
Coaching · Skills · Hiring · Onboarding
Specialist Toolsets
Four Specialist Toolsets
Each drawn from a published book. Each mapped to the pillar it strengthens.
The Unstoppable Sales℠ Prospecting System → Leads
Turn cold contacts into qualified conversations, consistently and predictably. Your clients fill pipelines faster, book more high-value meetings, and stop losing deals before they start.
Provoke Selling℠ → Methods
Most salespeople pitch. The best ones provoke. The psychology behind why prospects buy, and how to create the tension that moves people from “I’ll think about it” to “let’s do it.”
The Unstoppable Sales℠ Team → Team
You can’t out-strategize a weak team. Hiring, onboarding and coaching as a repeatable system — so performance doesn’t depend on who you happened to hire last.
The Sales Multiplier Formula → Sales Culture
Landing the client is the beginning. Cross-selling, upselling and retention that compound — growth without constantly chasing new business.
Everything You Need to Deliver — and Scale
Your certification includes more than methodology. It comes with the tools, support, and
licensing to build a premium offering your clients will pay for.
slide decks
Investment
Practitioner License: $10,000 year one, $5,000 annually thereafter. Enterprise pricing depends on team size and scope. Both carry a 24-month minimum.
Most licensees recoup the investment in their first one or two engagements. Final numbers are confirmed on the discovery call.
What Clients Say About Using the Unstoppable Sales Framework
“Shawn worked with our sales team to design and support the implementation of an effective and streamlined sales process”
“We would highly recommend Shawn to any organization looking for tailored sales training experience that’s thoughtfully aligned with their business growth objectives.”
“Shawn introduced key leadership concepts and thought-provoking assignments that stretched our teams thinking and reinforced new behaviors. The results have been significant!”
Frequently Asked Questions
An Enterprise License certifies your own internal people to deliver the Unstoppable Sales Framework inside your organization. A Practitioner License certifies an individual consultant, coach or trainer to deliver it to their own clients. Same framework, same materials, different audience.
The core certification program runs over 12 weeks. It is structured to be intensive enough to be transformational while remaining flexible enough to fit around existing client and team commitments.
Primarily online, through a combination of live virtual sessions, self-paced modules and one-on-one coaching calls. In-person intensive options may be available depending on cohort demand.
Licensing the Unstoppable Sales Framework starts at $10,000 for a Practitioner License, with an annual renewal thereafter. Enterprise Licensing is priced by team size and scope and is confirmed on a discovery call.
Not for the Practitioner License. What matters is an existing coaching, consulting or training practice and a commitment to delivering value for clients. For an Enterprise License, we typically certify people already working in a sales leadership or enablement role.
Yes. Licensees receive a license to deliver the Unstoppable Sales Framework and to use co-branded materials. Specific terms and usage rights are set out in the license agreement.
Your license covers delivery to existing and future clients, or across your organization, without per-session or per-client fees.
Licensees retain access to the licensee community, ongoing group coaching calls, and annual framework and material updates. Renewal each year keeps all of it current.
Yes, and many organizations do. Companies frequently begin with a delivered program and convert to an Enterprise License once they want their own team running it. The training investment can be credited toward the license.
Book a discovery call. Thirty minutes on your situation, your goals, and whether licensing is the right next step. No pressure and no obligation.